What is IPTV?

What is IPTV?

IPTV uses a data network to distribute audio and video to a large number of users. It is a multi-service network video solution that is integrated, robust, and cost-effective. This technology is the result of data and video convergence, enabling the delivery of live, scheduled, and on-demand video content streaming conveniently to the desktop. It combines TV-quality streaming video with application and management features to deliver next generation communications, video commerce applications, and entertainment.

IPTV simplifies video business communications, delivering timely and affordable information to specific audiences. This solution offers organisations the opportunity for services like video-on-demand, interactive advertising, personal video recording, and distance learning. You will no longer require a separate video network and support staff for your video solution.

We can help design a highly available, resilient Open IPTV or Walled IPTV (in-company) architectures using IPTV servers and proven software for compression and Video on Demand (VOD) and Streaming Video content.

Difference between IPTV & OTT

The main difference between OTT and IPTV is that though both use internet, OTT streaming is delivered through open unmanaged internet, while IPTV use a dedicated, managed network. IPTV (Internet Protocol television), and OTT (over-the-top) are the two hot terms in the space. Both use the Internet to deliver content, but beyond that, they are very different.

Though both IPTV and OTT use the Internet as the content delivery medium, these services have different infrastructures enabling them.

IPTV focuses on network scalability, end-user applications, and infrastructure. It requires three key components for functionality: private, IP-based network TV, a content headend (a master facility for receiving, processing, and distributing IPTV signals), and a set-top box. With IPTV, content is provided through an Internet service provider’s own infrastructure. This infrastructure may look very much like customers’ existing digital cable TV set ups, but IPTV signals are transmitted using a different protocol (format) and different network.

OTT, however, does not require multiple system operators to control and distribute content. Instead, OTT (also sometimes referred to as Internet TV) refers to scenarios when content is delivered to any connected device using an unmanaged, public Internet network. It uses no dedicated network or infrastructure provided by an operator.